{"id":19,"date":"2012-09-14T18:39:55","date_gmt":"2012-09-14T18:39:55","guid":{"rendered":"http:\/\/www.impacts.ca\/wordpress\/?page_id=19"},"modified":"2020-03-04T14:41:03","modified_gmt":"2020-03-04T14:41:03","slug":"publications","status":"publish","type":"page","link":"https:\/\/www.impacts.ca\/?page_id=19","title":{"rendered":"Publications"},"content":{"rendered":"<p><strong><span style=\"text-decoration: underline;\">Books<\/span><\/strong><\/p>\n<ul>\n<li>Denault, Jean-Francois.\u00a0<a href=\"https:\/\/www.amazon.ca\/Handbook-Marketing-Strategy-Science-Companies\/dp\/081537688X\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1550160158&amp;sr=8-6\">The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market<\/a>, Productivity Press, June 1st, 2018.<\/li>\n<li>Denault, Jean-Francois.\u00a0<a href=\"https:\/\/www.amazon.ca\/Handbook-Market-Research-Science-Companies\/dp\/1138713562\/ref=tmm_pap_swatch_0?_encoding=UTF8&amp;qid=1507229473&amp;sr=8-1\">The Handbook of Market Research for Life Science Companies: Finding the Answers You Need to Understand Your Market<\/a>,\u00a0Productivity Press,\u00a0May 29th, 2017.<\/li>\n<\/ul>\n<p><strong><span style=\"text-decoration: underline;\">The Marketing Q&amp;A<\/span><\/strong><\/p>\n<ul>\n<li>#5: <a href=\"https:\/\/www.linkedin.com\/pulse\/marketing-qa-5-how-do-i-chose-which-feature-develop-using-denault\/\">How do I chose which feature to develop? Using the ICE Score<\/a>, Nov. 2018<\/li>\n<li>#4: <a href=\"https:\/\/www.linkedin.com\/pulse\/marketing-qa-4-my-product-right-market-how-measure-pmf-denault\/\">Is my product right for the market? Measuring Product-Market-Fit<\/a>, Sept. 2018<\/li>\n<li>#3: <a href=\"https:\/\/www.linkedin.com\/pulse\/marketing-qa-how-can-i-improve-my-customers-jean-fran%C3%A7ois-denault\/\" target=\"_blank\" rel=\"noopener noreferrer\">How can I improve my customer&#8217;s experience?<\/a>, Dec. 2017<\/li>\n<li>#2: <a href=\"https:\/\/www.linkedin.com\/pulse\/marketing-qa-what-does-my-client-want-using-kano-model-denault\/\" target=\"_blank\" rel=\"noopener noreferrer\">What does my client want? Using the Kano Model to understand your customer<\/a>, Oct. 2017<\/li>\n<li>#1: <a href=\"https:\/\/www.linkedin.com\/pulse\/marketing-qa-whats-market-size-my-product-tam-sam-som-denault\/\" target=\"_blank\" rel=\"noopener noreferrer\">What&#8217;s the market size for my product? The TAM-SAM-SOM model<\/a>, Sept. 2017<\/li>\n<\/ul>\n<p><strong><span style=\"text-decoration: underline;\">Videos &#8211; Courses<\/span><\/strong><\/p>\n<ul>\n<li>Denault, J. (2020, February 27). Situation analysis [Video file]. In\u00a0<em>The Business &amp; Management Collection, Henry Stewart Talks<\/em>. Retrieved March 4, 2020, from\u00a0<a href=\"https:\/\/hstalks.com\/bm\/4194\/\">https:\/\/hstalks.com\/bm\/4194\/<\/a>.<\/li>\n<li>Denault, J. (2020, February 27). Developing a marketing strategy [Video file]. In <em>The Business &amp; Management Collection, Henry Stewart Talks<\/em>. Retrieved March 4, 2020, from\u00a0<a href=\"https:\/\/hstalks.com\/bm\/4191\/\">https:\/\/hstalks.com\/bm\/4191\/<\/a>.<\/li>\n<li>Denault, J. (2020, February 27). Marketing strategy implementation and evaluation methods [Video file]. In <em>The Business &amp; Management Collection, Henry Stewart Talks<\/em>. Retrieved March 4, 2020, from\u00a0<a href=\"https:\/\/hstalks.com\/bm\/4174\/\">https:\/\/hstalks.com\/bm\/4174\/<\/a><\/li>\n<\/ul>\n<p><strong><span style=\"text-decoration: underline;\">Articles<\/span><\/strong><\/p>\n<ul>\n<li>Denault, Jean-Francois. <a href=\"https:\/\/informaconnect.com\/real-world-evidence-clinical-trials-case-studies\/?utm_source=KNectBrand&amp;utm_campaign=Content%20Campaign&amp;utm_content=Life%20Sciences\" target=\"_blank\" rel=\"noopener noreferrer\">Real World Evidence in clinical trials: 3 case studies of successful implementation<\/a>. InformaConnect, November 6th, 2019.<\/li>\n<li>Denault, Jean-Francois.<a href=\"https:\/\/www.asiapacific.ca\/canada-asia-agenda\/can-china-and-japan-manage-double-challenge-mounting-health\">\u00a0Can China and Japan Manage the Double Challenge of Mounting Health Costs and Aging Populations?\u00a0<\/a>Asia Pacific Canada Foundation,\u00a0January 30, 2019.<\/li>\n<li>Denault, Jean-Francois.\u00a0<a href=\"https:\/\/www.drugchannels.net\/2018\/07\/the-trump-administrations-blueprint.html\">The Trump Administration\u2019s Blueprint<\/a>, DrugChannels, July 13th, 2018.<\/li>\n<li>Denault, Jean-Francois.\u00a0<a href=\"https:\/\/bioprocessintl.com\/business\/economics\/market-research-and-life-sciences-from-laboratory-to-market\/\">Market Research and Life Sciences: From Laboratory to Market<\/a>, BioProcess International,\u00a0February 16th, 2018.<\/li>\n<li>Denault, Jean-Francois.\u00a0<a href=\"https:\/\/biotechnologyfocus.ca\/a-look-ahead-at-biotech-and-pharmaceutical-outsourcingin-canada\/\">A look ahead at biotech and pharmaceutical outsourcing in Canada<\/a>, Biotechnology Focus,\u00a0December 22nd, 2017.<\/li>\n<li>Denault, Jean-Francois.\u00a0How Early-Stage Biotechnology Companies Can Bridge the Investment Gap,\u00a0KNect365 Bioprocessing Portfolio,\u00a0September 5th, 2016.<\/li>\n<li>Denault, Jean-Francois. <a href=\"http:\/\/www.marketingmag.com.au\/blogs\/how-much-do-environmental-attributes-influence-purchasing-patterns-53136\/#.U4MYzfldXL8\" target=\"_blank\" rel=\"noopener noreferrer\">How much do environmental attributes influence purchasing patterns?<\/a>, Marketing, May 26, 2014.<\/li>\n<li>Denault, Jean-Francois. <a href=\"http:\/\/www.aitriz.org\/triz-articles\/inside-triz\/627-non-tech-triz\" target=\"_blank\" rel=\"noopener noreferrer\">Case Study: Applying Triz in a non-technical setting for a fuel-cell start-up<\/a>, The Altshuller Institute for Triz Studies, August 2013.<\/li>\n<li>Denault, Jean-Francois and Jodoin, Herv\u00e9.\u00a0<a href=\"http:\/\/www.henrystewartpublications.com\/jdsm\/forthcoming\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">Rules for employees when implementing social media<\/span><\/a>, Journal of Digital &amp; Social Media Marketing, Autumn 2013.<\/li>\n<li>Denault, Jean-Francois, Coquet, Agnes and Dodelet, Vincent.\u00a0<a href=\"http:\/\/www.bioprocessintl.com\/multimedia\/archive\/00076\/BPI_A_080602AR02_O_76491a.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">Construction and start-up costs of a manufacturing plant for a bioproduct and a biological drug<\/span><\/a>, BIOProcessing International, February 2008.<\/li>\n<li>Denault, Jean-Francois.\u00a0<a href=\"http:\/\/www.biopharminternational.com\/biopharm\/article\/articleDetail.jsp?id=392485\">Outsourcing: Offshoring to China: What Should Your Model Be?<\/a>, BIOPharm International, December 2006.<\/li>\n<li>Denault, Jean-Francois.\u00a0<a href=\"http:\/\/www.creditunionbusiness.com\/html\/finance3.html\">Venture Capital in Credit Unions<\/a>, Credit Union Business, November 2006.<\/li>\n<\/ul>\n<p><strong><span style=\"text-decoration: underline;\">Market Reports<\/span><\/strong><\/p>\n<ul>\n<li>Denault, Jean-Francois,\u00a0<a href=\"http:\/\/www.marketresearch.com\/product\/display.asp?productid=2573888\">Cleantech Energy Investing<\/a>, SBI Energy, July 2010.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Books Denault, Jean-Francois.\u00a0The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market, Productivity Press, June 1st, 2018. Denault, Jean-Francois.\u00a0The Handbook of Market Research for Life Science Companies: Finding the Answers You Need &hellip; <a href=\"https:\/\/www.impacts.ca\/?page_id=19\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.impacts.ca\/index.php?rest_route=\/wp\/v2\/pages\/19"}],"collection":[{"href":"https:\/\/www.impacts.ca\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.impacts.ca\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.impacts.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impacts.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=19"}],"version-history":[{"count":18,"href":"https:\/\/www.impacts.ca\/index.php?rest_route=\/wp\/v2\/pages\/19\/revisions"}],"predecessor-version":[{"id":219,"href":"https:\/\/www.impacts.ca\/index.php?rest_route=\/wp\/v2\/pages\/19\/revisions\/219"}],"wp:attachment":[{"href":"https:\/\/www.impacts.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}