{"id":183,"date":"2019-02-07T21:23:28","date_gmt":"2019-02-07T21:23:28","guid":{"rendered":"https:\/\/www.impacts.ca\/?page_id=183"},"modified":"2019-02-07T21:23:28","modified_gmt":"2019-02-07T21:23:28","slug":"nanopore-diagnostics","status":"publish","type":"page","link":"https:\/\/www.impacts.ca\/?page_id=183","title":{"rendered":"NanoPore Diagnostics"},"content":{"rendered":"\n

Case Study: \u00a0Nanopore Diagnostics, Marketing Strategy (2017)<\/strong><\/p>\n\n\n\n

Background<\/strong><\/p>\n\n\n\n

Nanopore Diagnostics is\ndeveloping a rapid and portable platform for counting microbes right at the\npoint-of-need. By combining rugged portability with the ability to detect over\n50 distinct microbial targets in one assay (bacterial, viral, fungal, or parasitic)\nthe iNDxer offers a field-based screening and diagnostic tool not possible with\nthe technologies on the market today.  In\naddition, it will be rapid and easy-to-use with a 30-minute sample\ncollection-to answer turnaround time and a completely contained, all-in-one\nassay.  <\/p>\n\n\n\n

But Nanopore Diagnostic\nfound that its product would be facing a crowded market, and that addressing\nthe market from a generic perspective would not be efficient. It needed to find\na specific niche if it wanted to distinguish itself from its competitors.<\/p>\n\n\n\n

Project description<\/strong><\/strong><\/p>\n\n\n\n

As such, a wide scan of 20\ndifferent niches was performed to find those where the strengths of the\ntechnology (quick, portable diagnostics) would be invaluable. After literature\nreviews and interviews with a range of Key Opinion Leaders (KOLs), an\nopportunity in salmon farming was identified, as this industry was in desperate\nneed of a diagnostic device would could be used on-site to rapidly evaluate the\npresence of contaminants, lest the contamination spread rapidly throughout the\nfarm. <\/p>\n\n\n\n

Results<\/strong><\/p>\n\n\n\n

As of today, Nanopore has\nbeen working with stakeholders and researchers to further adapt its product to\nthis niche opportunity.<\/p>\n\n\n\n

We\nengaged Jean-Francois for a consulting project related to our biotech start-up,\nNanopore Diagnostics.  In this study,\nJean-Francois conducted a broad reaching market assessment for us as we looked\nto identify novel applications for our technology platform.  Reviewing over 20 distinct applications, he\nhelped match the benefits of our platform with pressing market needs while also\ngathering key market data that helped us assess the attractiveness of a\nparticular opportunity.   This involved\nextensive research and numerous interviews. We then asked Jean-Francois to\naggregate data points from numerous sources and build analytical models for the\nmost attractive opportunities for our platform including addressable market\nsize, as well as evaluating competitors and characterize major player\nconsolidation. Through hard work and professionalism, Jean-Francois\u2019 project\nwas a large success and has led us to pivot our go-to-market strategy from\nclinical diagnostics to aquaculture testing. – Tom Cohen, PhD, Co-Founder and\nCEO, Nanopore Diagnostics<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Case Study: \u00a0Nanopore Diagnostics, Marketing Strategy (2017) Background Nanopore Diagnostics is developing a rapid and portable platform for counting microbes right at the point-of-need. By combining rugged portability with the ability to detect over 50 distinct microbial targets in one … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":49,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/www.impacts.ca\/index.php?rest_route=\/wp\/v2\/pages\/183"}],"collection":[{"href":"https:\/\/www.impacts.ca\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.impacts.ca\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.impacts.ca\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.impacts.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=183"}],"version-history":[{"count":1,"href":"https:\/\/www.impacts.ca\/index.php?rest_route=\/wp\/v2\/pages\/183\/revisions"}],"predecessor-version":[{"id":184,"href":"https:\/\/www.impacts.ca\/index.php?rest_route=\/wp\/v2\/pages\/183\/revisions\/184"}],"up":[{"embeddable":true,"href":"https:\/\/www.impacts.ca\/index.php?rest_route=\/wp\/v2\/pages\/49"}],"wp:attachment":[{"href":"https:\/\/www.impacts.ca\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}