Books
- Denault, Jean-Francois. The Handbook of Marketing Strategy for Life Science Companies: Formulating the Roadmap You Need to Navigate the Market, Productivity Press, June 1st, 2018.
- Denault, Jean-Francois. The Handbook of Market Research for Life Science Companies: Finding the Answers You Need to Understand Your Market, Productivity Press, May 29th, 2017.
The Marketing Q&A
- #5: How do I chose which feature to develop? Using the ICE Score, Nov. 2018
- #4: Is my product right for the market? Measuring Product-Market-Fit, Sept. 2018
- #3: How can I improve my customer’s experience?, Dec. 2017
- #2: What does my client want? Using the Kano Model to understand your customer, Oct. 2017
- #1: What’s the market size for my product? The TAM-SAM-SOM model, Sept. 2017
Videos – Courses
- Denault, J. (2020, February 27). Situation analysis [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved March 4, 2020, from https://hstalks.com/bm/4194/.
- Denault, J. (2020, February 27). Developing a marketing strategy [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved March 4, 2020, from https://hstalks.com/bm/4191/.
- Denault, J. (2020, February 27). Marketing strategy implementation and evaluation methods [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved March 4, 2020, from https://hstalks.com/bm/4174/
Articles
- Denault, Jean-Francois. Real World Evidence in clinical trials: 3 case studies of successful implementation. InformaConnect, November 6th, 2019.
- Denault, Jean-Francois. Can China and Japan Manage the Double Challenge of Mounting Health Costs and Aging Populations? Asia Pacific Canada Foundation, January 30, 2019.
- Denault, Jean-Francois. The Trump Administration’s Blueprint, DrugChannels, July 13th, 2018.
- Denault, Jean-Francois. Market Research and Life Sciences: From Laboratory to Market, BioProcess International, February 16th, 2018.
- Denault, Jean-Francois. A look ahead at biotech and pharmaceutical outsourcing in Canada, Biotechnology Focus, December 22nd, 2017.
- Denault, Jean-Francois. How Early-Stage Biotechnology Companies Can Bridge the Investment Gap, KNect365 Bioprocessing Portfolio, September 5th, 2016.
- Denault, Jean-Francois. How much do environmental attributes influence purchasing patterns?, Marketing, May 26, 2014.
- Denault, Jean-Francois. Case Study: Applying Triz in a non-technical setting for a fuel-cell start-up, The Altshuller Institute for Triz Studies, August 2013.
- Denault, Jean-Francois and Jodoin, Hervé. Rules for employees when implementing social media, Journal of Digital & Social Media Marketing, Autumn 2013.
- Denault, Jean-Francois, Coquet, Agnes and Dodelet, Vincent. Construction and start-up costs of a manufacturing plant for a bioproduct and a biological drug, BIOProcessing International, February 2008.
- Denault, Jean-Francois. Outsourcing: Offshoring to China: What Should Your Model Be?, BIOPharm International, December 2006.
- Denault, Jean-Francois. Venture Capital in Credit Unions, Credit Union Business, November 2006.
Market Reports
- Denault, Jean-Francois, Cleantech Energy Investing, SBI Energy, July 2010.